UA Tuned Golf lenses debut
March 7, 2018

Golf-Specific Lens System Enhances Course Visibility, Maximizes Performance

(Melville, NY) – Eyeking announces Under Armour® Eyewear – the worldwide leader in sport performance eyewear – will launch its exclusive early release of new UA Tuned™ Golf lenses at PGA TOUR Superstores beginning March 1, 2018. The launch highlights UA Eyewear’s commitment to offering leading sport-enhancing product in the golf space.

Inspired by Under Armour’s mission to make you better, UA Tuned Golf lenses feature light-filtering characteristics engineered to improve visual definition during peak performance on the course. Golfers benefit from a unique deep rose lens tint to better read greens, gauge depth perception, see terrain nuances and judge distances. The lens filtration profile offers just the right level of contrast enhancement to be comfortably worn all day on the course.

“We’re more than excited to offer PGA TOUR Superstore customers early access to our new UA Tuned Golf lenses,” says Kristine Robinson, Head of Marketing for UA Eyewear. “This lens offering is scientifically formulated to offer the right level of contrast for the course environment, and it will improve the golfer’s ability to navigate the green in a more efficient and precise manner.”

“At PGA TOUR Superstore, we are committed to a wide variety and selection of accessories and apparel for both on and off the course,” said Jill Spiegel, Senior Vice President, Merchandising, PGA TOUR Superstore. “We are proud to offer our customers Under Armour’s latest enhancement eyewear, specifically designed to provide heightened contrast and improved depth perception.”

The UA Tuned Golf lenses will be made available on adult sport frame styles UA Octane, UA Big Shot, and UA Propel, as well as on the lifestyle frame UA Assist and youth style UA Windup. All styles will be available exclusively for purchase at PGA TOUR Superstore with retail prices ranging from $74.99 to $149.99.

About Eyeking, LLC

Based on Long Island, New York with a research and design office in southern California, Eyeking is a multi-generational, award-winning eyewear design firm that develops, markets and distributes private label and licensed eyewear brands globally. License partners include Hobie Polarized and Under Armour® Eyewear, for which Eyeking produces eyewear and accessories for golf, baseball, cycling, running, tennis, softball, football, training and other active lifestyle pursuits.

For more information:, 1-866-EYEKING



David Griffith