Jane 1530 to debut at PGA Show

January 9, 2019

(Fargo, ND - January, 7 2019) Jane Fifteen Thirty, a new golf lifestyle brand will debut their company at the 2019 PGA Merchandise Show January 23-25 in Orlando, Florida. Jane 1530 will highlight their emerging brand in the New Product Zone and debut their clothing, accessories and gifts on the show floor to PGA professionals and golf retailers attending the upcoming event. "We are very excited to introduce this brand to the golf industry. We have spent countless hours selecting fabrics, perfecting fit and designing,” said Deb Uglem, Founder and CEO of Jane Fifteen Thirty. “Good design is more than what looks great. It has to feel good, perform and have purpose.”

The Jane 1530 brand started with one idea; women’s golf clothes should fit women. The result is a smart minimal design that includes longer length shirts, custom waistbands and flattering cuts. They added versatile wicking fabrics, that stretch, resist wrinkles and don’t fade. The 1st Tee Collection offers women’s golf clothing and casual wear in sizes small to 4X. “Universal fashion means all women and all sizes,” Uglem said. “We’ve done it. We created a flattering, comfortable line without compromising athletic function.”

Over the last year Jane 1530 attended and set up pop-up shops at women’s open days and special events across the country. The response was positive and the feedback lead to more products and color options. New items include housewares, gifts and bags. The PGA show will allow the industry to view clothing and off-course items that were inspired by women of all skill levels across the country. “We realized that women want more from the pro shop,” Uglem said. “Not only do they need golf apparel that fits, they want to remember their trip and take a little bit of that golf experience home. We added luxury houseware items to complete our offering.”

Jane 1530 PGA Show Specials

Jane 1530 has created two product kits that will be available during the PGA Merchandise Show. Teeing Up Jane 1530 is a perfect way to introduce this unique brand to customers. The kit includes an 18-piece clothing set that allows you to customize colors, add club logo and choose sizing. These selections are combined with a 22-piece housewares collection. The collection includes appetizer plates, glassware, pillows, birdie flask kits and tote bags. Jane 1530 will also be offering the Fore! The House kit which includes over 50 pieces. These houseware and gift items can be customized with club name and location and allows golfers to take the luxury of their golf experience home. “We put together some great offerings that allow clubs to introduce the brand to their members. The designer products are fun and functional,” Uglem said.

About the PGA Merchandise Show

The 66th PGA Merchandise Show, held Jan. 22-25, 2019, in Orlando, will welcome some 1,000 top golf companies and brands and more than 40,000 industry professionals from around the world to the industry’s annual global summit for the business of golf. The PGA Show Demo Day, the world’s largest professional golf testing event, will be held on Tuesday, Jan. 22, at the Orange County National Golf Center. During PGA Show days, Jan. 23-25 at the Orange County Convention Center, PGA Professionals, retailers and industry leaders will uncover the latest trends, source the newest golf merchandise, test the latest equipment, learn proven business best practices, network among peers and move forward the business of the game. The PGA Merchandise Show is a trade-only event and is not open to the public.

Learn more at PGAShow.com and engage

About Jane Fifteen Thirty
Jane Fifteen Thirty is a lifestyle brand for women’s golf apparel and accessories founded in 2015 and located Fargo, North Dakota. The company started with one simple idea. Women’s golf clothes should fit women. Attitude, creative minds and research created a perfect combination of high-end fabrics, fit and design—all while keeping women in mind. Products include golf apparel, housewares, and gifts. The result a lifestyle brand that’s perfect for golf and life. Life is a course. Play well.

Contact Information

Jane Fifteen Thirty: Deb Uglem: 701-371-9084, duglem@gmail.com